1. Start with one point
Summarize the post’s main takeaway in one sentence. If you cannot, clarify the idea before polishing wording.
2. Open with context
Use a direct question, specific observation or clear benefit. Avoid sensational language the post cannot support.
3. Explain the useful part
Give a reader a step, example, checklist or perspective they can use. Break long blocks into readable paragraphs and remove repeated phrases.
4. Close with a relevant next step
Invite a thoughtful question, suggest a related guide or point readers to more detail. Keep the call to action connected to the content.
Simple structure
Opening: a clear problem or question.
Value: one practical tip plus an example.
Close: a relevant action or question.
Opening: a clear problem or question.
Value: one practical tip plus an example.
Close: a relevant action or question.
Before you publish
- Check names, numbers and factual claims.
- Confirm you have rights to media and quotes.
- Read the caption aloud.
- Adapt formatting to the platform and audience.
Use the character counter to review length.