What a hook should do
A hook establishes relevance quickly. It can ask a real question, name a specific problem, preview a useful result or challenge an assumption with evidence.
Four useful patterns
Specific problem
“Struggling to plan a week of posts? Try this five-step routine.” This tells viewers who it is for and what they will get.
Useful checklist
“Before publishing a video, check these three things.” It sets a clear expectation and scope.
Question
“Why do some captions feel hard to read?” Use the rest of the content to answer the question.
Example
“Here is how I would turn one broad topic into three post ideas.” Demonstrations make advice easier to evaluate.
What to avoid
- Unsupported claims such as “guaranteed viral.”
- Fear-based urgency unrelated to the topic.
- Promising an answer the content never delivers.
- Copying another creator’s distinctive work.
Try the Hook & Title Lab for editable starting points.